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Cassie Fait

AfterTASTE: Ads sexualize products, stereotype buyers

In the early years of advertising, promotions showed the benefits of a certain product. Then advertisements became more sensationalized. Consumers no longer wished to hear just about the product, which resulted in companies selling “the feeling” associated with the product instead.By eliciting feelings, advertisements become aimed towards a target group. But those promotional materials can be extreme. The media promotes gender and cultural stereotyping in food advertising, and those stereotypes create problematic depictions.Sexualization in food advertisements run rampantly in various media outlets. Fast food restaurants especially display sexual images. In a Carl’s Jr. ad, Glamazon bikini-clad Paris Hilton is holding a burger with the words “She’ll tell you size doesn’t matter. She’s lying,” plastered beside her head. That sexual innuendo is so unnecessary for a burger ad.Other companies similarly sexualize women. Sometimes women are posed as faceless individuals and nothing more than a physical bombshell. In an Arby’s ad, two burgers are posed as breasts, with two hands grasping the burgers with the words “We’re about to reveal something you’ll really drool over.” The ad creates an unnecessary placement of burgers and words. There is absolutely no connection between burgers and sex.It’s not just fast food companies, but also soda companies that fall into stereotyping. In a Coca-Cola Zero ad, the can is supposed to be shaped like a man who’s wearing red swim trunks. Coke is selling the idea that men can get fit and be beach-ready if they drink the beverage. Along those same lines, actress Sofia Vergara is drinking a Diet Pepsi in the new skinny can in an ad. Diet Pepsi is suggesting that if women drink Diet Pepsi, they can look like the actress. The problematic gender stereotypes show how the media places people in molds.In contrast, men are pushed to be extra masculine in ads. Anything else is considered feminine. In an ad for whipped-flavored Pinnacle vodka, a man in a kitchen cutting onions, with the words “Whipped so good,” underneath. He is considered “whipped” because he’s placed in a non-masculine role. He is being feminized since he is working in a kitchen, a stereotypical “woman’s environment.”Advertising doesn’t just stereotype gender but also cultures. A Lipton Tea ad displays an offensively painted Asian man for their herbal tea line. Lipton crossed the line of acceptability here. The man in the ad was completely typecasted. That ad reflects an ignorance in representing a group of people.Magazines, television and the Internet employ ads as a basis for survival and revenue. But the misconstrued messages should call for a less problematic atmosphere.



The Post

Editorial: ‘The Post’ gears up for nearing Halloween festivities

Athens’ annual Halloween Block Party is only a day away, and we’re excited to kick off the celebration.With that feeling in mind, we’ve focused much of today’s Post content on the annual end-of-October bash. While we realize the last thing you’re looking for before heading out the door is some required reading, today’s Post stories cover everything you need to know before making your way Uptown.Our stories cover how local law enforcement is keeping the uptown area safe, why your cell phone won’t be working Saturday night and the sanitation concerns resulting from the influx of visitors. That’s in addition to our performance schedule and annual rundown of how Ohio University deals with underage consumption violations.As we’ve said before, the party is a great time, but it’s important to take extra precautions to make sure you stay safe. We’ll be out Saturday night to chronicle the block party, uploading slices of Athens to our website and social media feeds for the world to see. Follow our live coverage on Twitter (@ThePost), Instagram (@ThePostPhoto) and Facebook (ThePostAthens).All the while, please consider that you don’t want to do something this weekend that will make the wrong kind of headlines. We don’t want to put you on our front page for doing something you’ll come to regret.And, no, we can’t remove the story from our website 10 years from now when you land that big job interview.Have a happy block party, Bobcats.Editorials represent the majority opinion of The Post’s executive editors.


The Post

Letter: ‘Post’ coverage of #HandsUpWalkOut rally not done properly

On Wednesday, The Post published a Streetview piece that interviewed five individuals with the prompt, “Do you think the #HandsUpWalkOut rally was effective for the cause?” Four of the five individuals interviewed were white. Let’s get something straight: #HandsUpWalkOut is about the struggles of people of color in our justice system. It’s about institutionalized racism that disproportionately affects black communities. When The Post chose to only publish interviews with white community members, they perpetuated the very issue that #HandsUpWalkOut is trying to fight: a lack of diversity, a lack of voices from individuals other than the privileged majority. I am not blaming The Post. I’m sure this is something they didn’t even consider when they went out to gather interviews and pictures that day. But that is no excuse. They published pictures of white people who don’t even seem to actively participate in the rally and march, holding their hands up and appropriating a symbol of injustice that they most likely have never had to experience. Media holds a lot of power in our society, and it is no different on this campus: the narratives that they choose to include or exclude reflect the larger issues of systemic oppression. This is not “poor race relations”... this is institutionalized racism. Caitlyn McDaniel is a senior studying war and peace studies and the vice president of Student Senate.


HallOUween Fail

#HallOUween FAIL

Join in on the #hallOUween fun and check out holiday wins, or fails. 


The Post

City Halloween Updates

Check back here later for city news update during the OU HallOUween celebration! 


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