Multinational makeup and beauty retailer Sephora debuted its three-episode television series, “Faces of Music,” on Hulu Jan. 22, 2025. Filmmaker Ting Poo directs the series that intertwines the relationship between a celebrity’s beauty and music.
Sephora collaborated with Digitas Pictures and Imagine Documentaries to showcase how singers Becky G, Chappell Roan and Victoria Monet are empowered through their recognizable makeup looks. All three musical artists are seen without makeup in the series as they share their makeup routine with viewers.
The three artists rose to fame in the past few years. Chappell Roan’s career launched after she opened for Olivia Rodrigo’s GUTS World Tour. Her first single, “Good Luck Babe!,” was nominated for six Grammy Awards, including Best Pop Solo Performance.
Roan’s signature look has many fans captivated as to why it’s so different compared to other pop stars.
“I love her on-stage looks,” a Sephora customer said in the episode. “It’s just glitter and color.”
In the first episode of the series, Roan recreates her first album cover look from 2022. She explains the steps throughout her makeup routine but emphasizes the white foundation is the most important inclusion. Roan creates a white face to represent how boys in her high school would call gay people “clowns.”
“If you’re going to call me a clown it’s going to be the best clown you’ve ever seen,” Roan said in the first episode. “And it’s going to be undeniable (that) I'm gay.”
Unlike Roan, singer-songwriter Victoria Monét has a makeup assistant do her “melanistic jaguar” makeup. The look highlights her melanin, and it is meant to empower people with more melanin to pursue their aspirations. She stresses the importance of representation, describing how makeup shades have evolved over the years since people go to the store and do not find their correct skin color shade.
“It’s a big deal not to have your color and to see yourself represented by a brand,” Monét said in her episode. “I’m glad I’m in the generation of changing it.”
Monét tells her journey as an artist while getting her makeup done. She wrote many of Ariana Grande’s songs, such as “thank u, next” and “7 Rings.” She said her songwriting career took off more than her career as an artist, but she wanted to show she could successfully do both.
Her image as an artist was developed after she came out on Twitter as bisexual on Nov 9, 2018. She received positive reactions from her fans online.
“I feel much more confident now that I don’t have to hide behind a mask,” Monét said. “I could just be myself.”
In the third episode of this series, singer Rebecca Marie Gomez, better known as “Becky G,” shares her music journey. She started as a YouTube singer when she was 14 years old in 2011. She also started a beauty career when she was on the cover of Covergirl in 2013. Her makeup line, TRESLÚCE Beauty, was released on June 25, 2021, representing her Mexican background.
Becky G goes through all her makeup looks in the episode since she “story tells through glam.” She introduces her makeup artist, Gilly Estrada, who introduces her first signature look, “The Becky G cat eye,” which started when she was 11 years old.
Her Mexican-American heritage taught her to take on the older sister role, which forced her to put her family before herself. She described her music and doing her makeup as a way that she “takes care of (her)self.”
She describes her makeup artistry as “trial and error” since she started to wear makeup so young, relating to Sephora customers within the episode. However, her most popular makeup look was in her music video “Mayores” with Puerto Rican rap singer Bad Bunny which celebrity makeup artist Etienne Ortega created in June 2017.
In the video, she cut her hair for the first time and changed her look as an artist, along with a bold red lip. She said she felt “so empowered,” and it was the music video where her fans thought for the first time that “she looks like a woman.” She describes putting on makeup as a way to express herself internally as well as externally.
“The canvas is what is on the inside,” Becky G said. “The canvas is what must be taken care of.”
As all 3 of these female artists shared multiple of their celebrity looks, fans have reacted positively to the series that embraces storytelling through makeup.
