As TikTok faces a real threat of a ban in the U.S., many creators feel the pressure.
They worry not just about losing their largest platform but also about the bigger issue of censorship and free speech. Although the idea of a TikTok ban raises anxiety, creators can adapt and thrive. If the government shuts down TikTok, other platforms such as Instagram, YouTube, Snapchat and X offer creators plenty of room to grow and connect with their audiences.
The government’s primary concern revolves around national security, particularly the fear that foreign entities could exploit user data for espionage or other malicious purposes.
Officials argue TikTok’s Chinese ownership presents a risk, claiming ByteDance, TikTok’s parent company, could use the app to gather sensitive personal data. “The Chinese government could weaponize TikTok at any time to harm the United States,” said U.S. Solicitor General Elizabeth Prelogar during oral arguments, as she outlined the numerous ways the data collected could be exploited by the Chinese government.
Although TikTok’s massive user base contributes to these concerns, the platform also gathers data from non-users, which amplifies the risks. These serious issues need resolution, and national security experts continue to demand action. However, creators can’t simply dismiss the benefits of moving to other platforms.
If TikTok disappears, Instagram offers a powerful alternative. Creators can migrate their short, engaging videos to Instagram Reels, which mirrors the TikTok format. But Instagram provides more than just video-sharing, it also offers monetization through affiliate marketing, sponsored posts and ads, which keeps creators earning. Instagram's large and diverse user base allows creators to maintain their reach and influence without skipping a beat.
Creators can also pivot to YouTube, which presents an even broader range of options. YouTube Shorts feature competes with TikTok, allowing creators to produce quick, engaging videos. Beyond Shorts, YouTube also offers a robust platform for long-form content, providing even more flexibility for creators. YouTube’s ad revenue, super chats and memberships give creators multiple ways to earn income, making it one of the most reliable platforms for creators who want to maintain financial stability.
Snapchat might be a smaller platform, but it offers a creative environment that suits creators looking to experiment. With features such as augmented reality filters and disappearing content, Snapchat provides a way for creators to engage with audiences in fresh and interactive ways. The platform also attracts a younger demographic, allowing creators to stay in touch with an active and engaged audience.
Even X can work as a replacement. X focuses on real-time engagement, allowing creators to share text, images and short videos to build their brand. The platform’s viral nature and emphasis on immediate reactions allow creators to connect directly with their followers. X’s unique combination of features allows creators to share their ideas in a fast-paced environment without the algorithm-driven constraints that come with TikTok.
Creators don’t need to rely solely on TikTok. National security concerns are legitimate, but the digital world is vast. Although losing TikTok might feel like a major setback, it doesn’t signal the end of a creator’s career. The opportunities on other platforms — Instagram, YouTube, Snapchat and X — are more than enough for creators to maintain their presence, build their brands and continue to make a living from their content. The key is adaptability, and creators who can embrace new platforms will continue to thrive.
Abby Waechter is a junior studying strategic communications at Ohio University. Please note that the views and opinions of the columnists do not reflect those of The Post. Have something to say? Email her at aw087421@ohio.edu or tweet her @AbbyWaechter.
