Reader feedback is important to us, and we want to ensure you’re aware of the changes coming to our website.
Things will look a little different over on thepostathens.com beginning early next month.
As we have written recently, The Post will be debuting a new service called Google Consumer Surveys in early April. The service acts essentially as a paywall, populating webpages with brief surveys that appear over a story’s body copy.
Once readers answer the surveys — a short question or series of questions about seemingly random topics — they are free to continue reading without distraction. Each question answered earns readers 24 hours of question-less access to thepostathens.com.
The surveys aren’t quite a paywall, though. They’re more of a “paycurb,” to borrow language from David Wright Jr., a designer at Twitter who was on campus this week. Readers can sidestep the surveys by simply skipping the questions, if they so choose.
But why would you, with questions like these:
- Which of the following resources do you trust MOST when shopping for a mattress?
- Do you feel confident about how much to tip for services like a haircut, taxi ride or valet?
- What do you call a carbonated cola beverage?
- How important is free shipping when you're buying clothes online?
- Which quality do you look for most when purchasing a dog toy?
The questions are fun and quick, and The Post pockets five cents per response. If you like supporting The Post, ambitious digital journalism and reading thepostathens.com for free, they’re really a no-brainer.
We will write you at least once more before launching the service in early April. Reader feedback is important to us, and we want to ensure you’re aware of the changes coming to our website. Please don’t hesitate to email us if you have any questions about the surveys and how they will affect your reading experience on thepostathens.com.
For Web: Editorials represent the majority opinion of The Post's executive editors: editor-in-chief Jim Ryan, managing editor Sara Jerde, opinion editor Xander Zellner and projects editor Allan Smith. Post editorials are independent of the publication's news coverage.
